Let’s bring the focus of Pediatrics back to the children

Canid is an early-stage startup that is on a mission to help pediatricians spend more time with children, while we do the rest.

We're beginning with the biggest pain point for every pediatric practice: comprehensive vaccine management. Our product helps physicians lower their overall internal costs, improve their vaccination rates, and simplify their vaccination record management, all with a single 30-second scan.

Our goal is to bring practices the comprehensive vaccine management they deserve and we need amazing people to do it!

We are…

Bringing together experts in SMB & health tech, with a proven track record of building scalable enterprises. We are passionate and deeply invested in building a better healthcare system - one that works for patients and doctors alike. We also deeply care about each other, are proud of the tight-knit culture we built, and fully embrace the challenge of maintaining this culture as we add new members to our teams.

You are…

A marketing pro with a strategic mindset that’s ready to roll up your sleeves and make things happen. As our first marketer, you'll be instrumental in shaping and executing our marketing strategy. If you're experienced with top-down sales models, we'd love to hear from you!

We're eager to welcome someone who can bring fresh ideas to the table and iterate quickly on our strategy to find what fits our market best. From day one, you'll have the opportunity to build our marketing efforts from scratch, and see the impact of your day to day work in the way that we make decisions.

Come join us on this exciting journey as our first marketing hire, and let's work together to achieve great results!

Responsibilities

• Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
• Execute marketing plans: Do the work to support the team and our goals.
• Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.
• Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale.
• Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
• Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel.
• Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.
• Brand: Collaborate on the company story and vision with the founding team and make sure our communications add value to our audience and maintain a high quality bar.
• Partnerships & Customer Marketing: Develop relationships with partners and customers that help us achieve goals